Post-acquisition, incorporating and rebuilding a UK based healthcare advertising business, Publicis Life Brands Resolute became what PR Week described as “the first in a new wave of integrated healthcare communications agencies”. Winning numerous awards under my leadership, across disciplines from branding, core creative strategy and development through to global digital strategy consulting alongside PR and medical education, the business (now Langland) continues to flourish. At the end of the Intelligent Health earn-out in 2013, I stayed with Publicis Health as EVP, Global Business Development.